Overview
Avatar is a nutrition app for people losing, gaining and maintaining weight. Available on iOS, Android and Web, Avatar allows its users to track their daily intake of macros with easy-to-use scan, record and search functionalities. We worked with Avatar for several years, developing their product and proposition.
Our design thinking
For every interaction, we wanted to reduce the steps for the user in this habit-forming app. Alongside trying to cut or compress steps in the UX flows, we also aspired to make the micro-interactions and transitions as slick and tactile as possible.
Finished product
We recreated Avatar’s brand, marketing creative and product over two years. Avatar has helped millions unlock their healthiest weight and develop a balanced lifestyle.
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