Designing a SaaS (Software as a service) platform for social marketers
Overview
Driftrock is a London-based tech SaaS company focusing on creating user-friendly interfaces for advertisers. Integrating seamlessly with Google, Facebook, Linkedin, Twitter and more, Driftrock allows its customers to create and track multiple sales and advertising funnels.
Our design thinking
We took inspiration from the aesthetics of other popular advertising platforms but gave a more approachable twist. However, most of our design thinking was in simplifying relatively complex user flows of creating marketing ad advertising assets and launching them all through the Driftrock system.
Finished product
We worked alongside the founder and product team to overhaul their UI and brand aesthetic, redesign their existing UX flows, and create new ones from scratch. We loved the real challenge of working with these complex flows and advertising jargon and trying to beat the tech giants at their own advertising platform game!
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