Overview
Humant is a new player in the stock video market with the twist of prioritising social media influencers' stock content rather than traditional photographers or videographers. We worked alongside their founders to discover an original visual language and marketing site.
Our design thinking
We wanted to emulate the Gen-Z aesthetic of the platform's content providers. We worked with their dynamic logo and brand to create a fun - edgy website. Using bubblegum brightness and irreverent copy, typography and iconography, we wanted a distinct and dynamic feel for Humant.
Finished product
Over a few short days and a tight budget, we delivered multiple working concepts before refining new favourites and, ultimately, a fully considered homepage design that works for the next generation of marketers and influencers.
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Email us at hello@shoreditchdesignstudio.com
