Overview
Mosaic is a new fashion block kid specialising in classic men's trousers. They are in the initial phases of their brand and came to us looking for the foundational elements of a brand to help establish their identity. The brief was for a timeless and classic logo and wordmark that immediately invoked a sense of luxury and quality.
"Incredible team. Incredible communication. Attention to detail is clinical, and their ability to listen to your needs and desires is astounding. In my humble opinion, the best graphic designers in London."
Our design thinking
One of the client's requests was to evoke the Nostalgia and calm ambience of the Almafi coast. Their brand ethos is that "it's easier to be yourself when you're relaxed".
We used the symbolism behind their name as the base inspiration for our visuals. Mosaics are a unique blend of art and home décor prominent during antiquity in the Mediterranean and North African regions. Their decorative and vibrant stone and glass tiles came together to tell stories of life, spirituality and beauty. Roman mosaics served as a backdrop to opulent times as a symbol of wealth and status.
The team worked to develop a classic serifed wordmark with timeless appeal. We developed that sense of relaxation and luxury through a palette influenced by lounging in the sun on the Med, with vibrant orange and sea foam blue as primary colours.
Finished product
We created a strong logo icon and word mark with a set of colour, imagery and logo guidelines. We helped the founders visualise their brand coming to fruition through a series of mock-ups which provide a strong vision of how these guidelines could be used to make a strong impact in the fashion world.
Bring Your Idea to Life — Complimentary Design Session (Valued at $500)
Let’s explore your project, share relevant work, and discuss how we can help. In this mockup session, you'll get:
- Expert design insight tailored to your goals and audience
- Creative direction to help you start visualising your idea
- Clear next steps on how to bring your brand, website or product to life
We’ll bring ideas to the table — and if you like what you see, we’ll take it from there.
You can also get in touch at hello@shoreditchdesignstudio.com.au; Or give us a ring at 1800 979 771
