Overview
Onform is a US-based iOS and Android app used by coaches and athletes worldwide to record and analyse their performance and technique. Used across multiple sports, from baseball to swimming, the app allows coaches to annotate, compare and coach their teams during and after the session. We worked with the founders to construct their visual brand and design their product.
Our design thinking
We wanted to create a punchy icon mark and word mark that was recognisable as a sports tech brand. We played with the 'power on' symbol as a mark before landing on the checklist icon that symbolised the app's desire to assist progression. We selected a bold yellow and navy pairing for the colour scheme to be friendly and accessible. Inside the product, we paired the Onform brand back to let the team and coach identity take priority.
Finished product
We have worked with the Onform team since 2019 and have helped their team evolve from small beginnings to a full SaaS company with recurring revenue from coaches and teams worldwide.
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