Overview
Penfold empowers its customers to take control of their future with their flexible, modern & faff-free pension platform. They believe everyone should be saving more, but the old school pension providers make it complicated and painful to do so. We were tasked with branding the next-generation pension platform and improving conversion through redesign of their landing pages.
Our design thinking
Our brief was to finalise their existing branding, improve the conversion of their landing page, and assist with the implementation of branding on their marketing campaigns. Penfold’s aim was to elevate its narrative beyond the cliches surrounding the pensions industry and resonate with younger customers in particular, so it was essential that the branding reflected this and the landing pages were designed to be especially impactful on mobile.
Finished product
After a revamp of their existing landing page increasing conversion, we continue to work with Penfold on a retainer basis on all manner of branding, social and UI projects.
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