Overview
Traact is a new nutrition tracking app built by professional nutritionists and personal trainers to simplify the complexity of sticking to a healthy diet. We worked with the founding team to design a new product and website underpinned by a new component library and brand guidelines
Our design thinking
Inspired by tech interfaces, we applied a forward-thinking style to the world of nutrition, with dark gradient-filled aesthetics in UI. We utilised vibrant greens and teals on dramatic dark backgrounds, breaking preconceptions of how to visualise health tech. To improve the UX functionality, we kept the key input actions on display and stripped to flow to bare essentials to make the active adding of data as slick as possible.
Finished product
The app is still in development, but we are happy to share some examples of the visual direction - think of this as a sneak peek!
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