Overview
Traact is a new nutrition tracking app built by professional nutritionists and personal trainers to simplify the complexity of sticking to a healthy diet. We worked with the founding team to design a new product and website underpinned by a new component library and brand guidelines
"We have worked on a few nutrition apps in our time, but Traact was still exciting to get into due to a novel feature set"
Our design thinking
Inspired by tech interfaces, we applied a forward-thinking style to the world of nutrition, with dark gradient-filled aesthetics in UI. We utilised vibrant greens and teals on dramatic dark backgrounds, breaking preconceptions of how to visualise health tech. To improve the UX functionality, we kept the key input actions on display and stripped to flow to bare essentials to make the active adding of data as slick as possible.
Finished product
The app is still in development, but we are happy to share some examples of the visual direction - think of this as a sneak peek!
Bring Your Idea to Life — Complimentary Design Session (Valued at $500)
Let’s explore your project, share relevant work, and discuss how we can help. In this mockup session, you'll get:
- Expert design insight tailored to your goals and audience
- Creative direction to help you start visualising your idea
- Clear next steps on how to bring your brand, website or product to life
We’ll bring ideas to the table — and if you like what you see, we’ll take it from there.
You can also get in touch at hello@shoreditchdesignstudio.com.au; Or give us a ring at 1800 979 771
