Overview
TruConnect is a fitness app encouraging people to adopt a healthy lifestyle through regular workouts, wellness and healthy eating.
Our design thinking
Working closely with the client, our task was to redesign the existing app to make it exciting and attractive to potential new users and increase customer retention. From workout plan suggestions based on users’ fitness habits to a community where users can share their achievements, mood check-ins, steps count and extraordinary events they can participate in, we introduced features that users could enjoy and benefit from. We also helped with the re-design of their website, where we made sure to cover all benefits the app could bring to users but also we gave users a glimpse into what TruConnect is about and its mission with the product.
Finished product
We kept the overall aesthetics visually fun, young and cool, for both the app and the website, introducing 3d elements, graphics and other elements to suggest movement but also rhythm. The colour palette we used is minimal, using red for accents and the main CTAs, a colour associated with action and energy, whilst black and white keeps the rest of the content reliable, safe and trustworthy.
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