Expect

Crisp design for a product seeking a carbon-zero future

Photograph of laptop screen with a chart labeled “our guiding Principles” including AI, Information, Data, Design, Equity, Knowledge, Behaviour and Unity.

Overview

Expect is a mission-driven, for-profit company addressing the climate crisis. They use a cutting-edge AI-first Climate Intelligence Platform, which provides organisations with intuitive pathways to reduce, remove, report and manage their carbon emissions, and to do so profitably. Their headquarters are in London, but they work worldwide to reduce company emissions. We worked with them over several months to deliver a striking rebrand and professional, sleek website.

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Our design thinking

Design-wise, we desired to give Expect the look of the future as their company manifesto aims to reshape the future. From the beginning, we knew we needed an epic design to pair with the colossal company goals. We selected dark backgrounds with bright cyan blues and punchy text. For imagery, we chose from an array of rolling landscapes to cityscapes, toned down with a lower exposure so that the vibrant gradients used for the key statistics and information would pop out and stick in the user's mind. Symbolically, this use of imagery represents the fact that there is a barrier between this peaceful future if businesses and cooperations take action now.

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Finished product

With a powerful call to action and an even more significant vision for the future of business & the planet, Shoreditch Design crafted a carefully considered visual direction and website for Expect. Our product development helped launch this startup into the market with zest and momentum, and we can't wait to see what they accomplish.