Overview
Tinybeans are a central resource for all things parenting, including an app to privately share your family photos and a comprehensive website featuring guides, advice and articles. They came to us looking for a subtle rebrand to breathe new life into their visual identity and add subtle differences to implement across different content on the platform.
“People are LOVING this.”
Our design thinking
To better represent the fun, exciting element of the Tinybeans brand, we experimented with adding more colour, typography and illustration. We wanted the platform to seem like a child-friendly space while remaining slick and sophisticated to appeal to their adult user base.
Finished product
We completely blew apart the Tinybeans brand but added expressive typography and illustrations to their visual identity while keeping their existing logo front and centre. The result was a whole new lease of life being given to the company, as shown across its app, website and social channels.
Bring Your Idea to Life — Complimentary Design Session (Valued at $500)
Let’s explore your project, share relevant work, and discuss how we can help. In this mockup session, you'll get:
- Expert design insight tailored to your goals and audience
- Creative direction to help you start visualising your idea
- Clear next steps on how to bring your brand, website or product to life
We’ll bring ideas to the table — and if you like what you see, we’ll take it from there.
You can also get in touch at hello@shoreditchdesignstudio.com.au; Or give us a ring at 1800 979 771
